ALLIE CRANDELL - C001 MODEL

A LENS INTO THE ART OF EFFORTLESS CONFIDENCE

CONFIDENCE THROUGH THE FREEDOM OF UNIVERSALITY AND REFINED EXPRESSION

Allie Crandell, LA-based model and the face of Collection 001, walks into a room and radiates effortless confidence. Expectedly so. 

We sat down to see what our vision of understated luxury and self-expression means to her in everyday life. 
HER 3-WORD TAKE ON MELROSE PLACE: "QUALITY, COZY, CLASSIC"
We want to reflect the changing buying behavior of today in our Collections by breaking the gender line between the two sides of stores that you traditionally see. What does 'unisex' mean to you?

It means universal. We don't care what gender you identify with because if you like this shirt-this shirt is for you. 

Our focus is to shift the way people think about luxury-what does luxury mean to you?

Quality. Buying something that isn't super cheap and will last you for a long time. You love to wear it because it's comfortable, it feels good, and it makes you happy to wear it.

Where's the first place you would wear our clothing?

I mean I go to castings and the grocery store, guess that's not too cool [laughing], but the first place outside of my regular stops would be on a date with my boyfriend. The pieces fit me and my personality-simple yet chic and very cool. Everything I represent. Wearing something that you feel is true to who you are makes you feel good about yourself and why wouldn't you want to feel good about yourself on a date? 

How does clothing give you confidence?

Clothing can give you confidence by accentuating parts of yourself that you love and not exaggerating parts of you that you maybe don't love. As a human, we all have parts of our body that we aren't huge fans of. These pieces, they show your body but they're also cool and relaxed so it doesn't look like you're trying too hard you know? Which I guess at the end of the day is the definition of cool...even though everyone is totally trying.