JAMES KWEISI - C001 MODEL

LUXURY AS AN EXTENSION OF PERSONALITY

James Kweisi is a LA-based model, actor and activist, and the face of our first men's collection.

Full of vibrant personality, we asked him how our pieces and values fit into his life.
 
HIS 3-WORD TAKE ON MELROSE PLACE: "COMFY, LUXURIOUS, MONOCHROMATIC."
What does luxury mean to you?

Luxury doesn't have a price point to me, it's more of a feeling per se... some of the things I'm wearing cost a dollar from the thrift store but they have has personality and that "oomph" factor, giving them that feeling of luxury.

How does clothing give you confidence?

Because it allows me to show an extension of my personality. I can express myself in a nonverbal way through the clothing, colors, and textures I wear.

Where's the first place you would wear our clothing?

Considering there's not too many places to go right now... I would create a cute, cozy outfit to wear to a friend's house or the grocery store. I may find my future husband in aisle four, you never know (laughing). 

Our brand is created to promote balance in your everyday life. What do you do on a weekly basis to promote mental and physical balance?

I practice hobbies that I may not be the best at, but make me feel a sense of peace. Whether it's meditating, painting, cooking, or even just sitting down and creating, it's important. I invest in my body by watching what I put into it and moving. Especially in times like this when you're sitting in the house you have to get creative - I'll dance around my apartment, do yoga, or at-home workouts.